Don’t Judge an Avocado by its Skin

Avocados are a delicious fruit, prized for their creamy texture, versatile flavor and heart healthy oils. But what do you do when you encounter an avocado with unsightly blemishes on its skin? 

Before you toss it, consider this: often, the fruit inside is still perfectly ripe and ready to be enjoyed.  Blemishes on the skin of an avocado don’t necessarily indicate poor quality of the flesh inside.  When we sort avocados at Fresh from the Farm we sort and keep the fruit that has surface imperfections but has no impact on the quality of the flesh.  Using blemished avocados not only helps reduce food waste but also allows you to enjoy all the benefits of this nutritious fruit.  This is a win win situation, more affordable fruit for the consumer and reducing unnecessary food waste on the farm.  Surface blemishes can be due to sunburn or wind damage to the skin.  We also pack the unusually shaped avocado that may not be appreciated.  

When you choose Fresh from the Farm, you’re choosing to support a more sustainable, less wasteful food system. Together, we can make a difference—one imperfect fruit at a time.  

We believe in quality and sustainability and sort and sell the visually imperfect fruit that has not been impacted internally by the blemish.  

Shop for our avocados here

Thank you for supporting us.